Designing tools for the future of work
The Producers Perspective
Innovation is about challenging the status quo, proposing new methodologies, and illuminating the path for change.
Questioning the status quo:
”What if you could walk into any room and instantly know who you should be talking to?”
”Is social media and cold outreach the best we can do?”
You’ve heard it before; your network is your net-worth. Upward momentum necessitates connecting with the right people at the right time and you have three tools to get this done.
Word of Mouth: Leveraging personal and professional relationships.
Proximity: Positioning oneself among relevant individuals at events, locations, and communities.
Technology: Utilizing platforms like social content driven platforms, email, and event finders.
Here's the problem:
Current technology, designed for sharing content, fails to satisfy the networking objectives of 90% of its users.
This dissatisfaction stems from a fundamental misalignment between method and objective.
Tech platforms of today, originally built for consumer-to-consumer engagement have become wildly profitable by adding business-to-consumer digital marketing and communication tools through the connection of relevant identity data.
So when we think about the general dissatisfaction of our tech tools, it becomes glaringly obvious why the golden hammer of social media is failing us. Endlessly posting content or hoping for serendipitous encounters isn't a data-driven approach when we think about a tool for building a professional network.
Because of the wild success of social media, we see countless people trying to solve a fundamental problem with the wrong format. If we are constantly trying to reinvent the wheel of consumer social, we are going in the wrong direction.
The answer lies in applying the efficiency of connection online to our real world environments.
Our approach: Producer tools vs. Consumer tools.
We’re overlooking a key element of connection – Objectives.
In simple terms, the economy is made up of industries, industries are made up of companies, companies are made up of people, and people exist in the real world.
A professional identity, broken into data:
[Name, Title, Company, Industry, Objective, Community]
Using just a few data points, we can connect people based on relevance and proximity within trusted environments.
Instead of relying on content as a way to signal your industry, we believe the focus should be on connecting people based on complimentary professional objectives, utilizing Location Intelligence for the purpose of tangible outcomes: Relationships to push you forward.
This is where Bandto comes in. We built this to let you tap into the power of proximity and convergence to solve the last mile problem of networking.
So we’ll ask again: What if you could walk into any room and instantly know who you should be talking to?
With Bandto, we're equipping you with the right tools to prepare for those serendipitous moments that can shape your career. To bring clarity to your career path.
Join us in our mission to make upward momentum more efficient, accessible, and secure for everyone. Together, we'll forge a new path in the world of work – one where convergence and modern technology create a thriving ecosystem that benefits us all.
Download it on iOS or Android today.